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A couple of weeks ago Jean Paul Gaultier announced that he is going to be the new creative director for Diet Coke and with this, he released a new limited edition bottle work and campaign. The print ads, shot by Jean Paul Gaultier’s friend Stéphane Sednaoui, featured two models in a day & night theme holding the limited edition bottles and cardboard with Jean Paul Gaultier’s face. The bottles will be available in 9 countries in Europe and a third limited edition bottle will be released later this year.

With these bottles come the mini-series “The Serial Designer”, starring Jean Paul Gaultier and several marionettes. The marionettes all have a problem related to fashion when Jean Paul Gaultier comes to the rescue. He drinks Diet Coke, gets energized, and comes up with ideas for the perfect outfit.

The Serial Designer Thrills Diet Coke by Jean Paul Gaultier – Episode 1
The Serial Designer Thrills Diet Coke by Jean Paul Gaultier – Episode 2
The Serial Designer Thrills Diet Coke by Jean Paul Gaultier – Episode 3
Sullen Style Play by Ryan Hamrick
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