A couple of weeks ago Jean Paul Gaultier announced that he is going to be the new creative director for Diet Coke and with this, he released a new limited edition bottle work and campaign. The print ads, shot by Jean Paul Gaultier’s friend Stéphane Sednaoui, featured two models in a day & night theme holding the limited edition bottles and cardboard with Jean Paul Gaultier’s face. The bottles will be available in 9 countries in Europe and a third limited edition bottle will be released later this year.
With these bottles come the mini-series “The Serial Designer”, starring Jean Paul Gaultier and several marionettes. The marionettes all have a problem related to fashion when Jean Paul Gaultier comes to the rescue. He drinks Diet Coke, gets energized, and comes up with ideas for the perfect outfit.